- The End of Faith: Religion, Terror and the Future of Reason (Harris)
- Letter to a Christian Nation (Harris)
- The God Delusion (Dawkins)
- Breaking the Spell (Dennett)
- God is not Great: How Religion Poisons Everything (Hitchens)
- God: The Failed Hypothesis (Stenger)
That to me was the important part – we all know there were plenty of de-conversions along the way but not enough to sell so many books. The New Atheists gave voice to a silent, pre-existing minority that turned out to be even bigger than the most optimistic had counted on and they sparked a groundswell that terrified religious establishments everywhere. All of sudden the religions of the world weren't quite getting the respect they had gotten used to and you could see they were put out by it and a little scared.
Amongst the new atheists Dawkins, Harris and Hitchens quickly became the best sellers and poster boys of the movement, not least because they are/were all great communicators. They spoke eloquently when invited to comment and landed knock-out punch after knock-out punch in public debates which the changing media landscape transformed from small ivory tower affairs into youtube videos and playlists watched by millions of people. However in spite of or because of their popularity, these three guys also took the lion's share of the criticism of new atheism from within and without. All three writers were accused racism and islamophobia by both the religious groups and individuals they had so neatly speared and by large swathes of the progressive liberal audience.